Journalists tell stories about the people, issues and events that make up our complex world. There is an art to telling a good story - one that combines technique, insight and command of language in order to convey information in a succinct form, but in a way that also arouses the reader's interest and keeps him or her reading through to the end.

Mike Aldridge has more than 20 years' experience in the field of journalism, writing for a wide range of publications from consumer and business magazines to newspapers and Internet portals. He is a consumate journalist who also has experience as a newspaper sub-editor, magazine deputy editor and Web portal editor.

Through his all-round experience in journalism, Mike has developed the knack of etting the right information from interviewees and then constructing stories that take an appropriate angle on the tale as well as illuminating the information with creative, interesting writing style.

Mike specialises in company profiles and corporate case studies. He can get to the heart of the story and is well versed in translating technical issues into easily digestible stories that will inform the expert and layman alike.

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